It’s that time of year where you may have conferences or exhibitions coming thick and fast. Grabbing people’s attention and getting them to visit your stand can be difficult if you aren’t eye-catching (for the right reasons!).
Promotion is key; you want people to get to know your brand. This can be done through a number of ways when you have a stand at an event. For example, posters and flyers are a great marketing tool to hand out to people passing by. Also, creating a banner can provide you with the chance to get your message noticed, whatever it may be.
Wait, there’s more than one type of printing?
There is a world of different types of print out there. With so many available it can be difficult to differentiate what each one does and if it is the best for your business. Here are some of the most common types:
- Offset Lithography: used on surfaces such as wood, canvas and cloth. Useful when it comes to mass production printing. However, it is versatile in the fact it can be used for paper, stationery and more!
- Digital Printing: usually for posters, signage, labels, newsletters and menus. This is a modern method that incorporates inkjet and laser printing. Images will be sent directly to the printer using digital files. This type of printing saves time, can undertake a quick turnaround and cut costs.
- Large Format: this refers to posters, billboards, wallpaper and laminating, basically anything on the large side. Other types of printing cannot handle the scale of the size needed for these prints. These use rolls of prints to produce a large sheet, rather than individual pieces.
- Screen Printing: when you want logos printed onto clothing. This method is only cost-effective if you need a bulk order of materials with the same image on. A technique used when fine material is transferred onto another.
Create the right impression with design
It only takes one banner or flyer to tell everyone about your brand. However, the key is to draw people in with a bold, simple design, all while staying true to your corporate colours and personality. Large, vibrant images will create an attraction and pull in those passing by.
Not only is the look important, but the message. Communicating your core marketing message on a banner should be concise and towards the top third of your banner so that it is not missed. In general, the average reader will read from top to bottom and left to right, this is a vital aspect to consider when creating your design.
At Fagan Print & Design, our team of qualified graphic designers will create a unique concept for you. Our design team will always make sure your message is delivered with visually striking and effective design. We can work face to face with large or small companies to come up with the ideal print job to suit your company and budget. We can print from your own supplied design or create a job from scratch to realise your idea. Get in touch with us today to find out more. Call us on 044 93 31200 or email us at firstname.lastname@example.org.